It was a proud moment for Lulu Hypermarket in Saudi Arabia when Assistant Minister of Culture Hamed bin Mohammed Fayez presented a memento of recognition on behalf of Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan to director of Saudi Arabia LuLu Hypermarket Shehim Mohammed for the LuLu Group’s innovative and contemporary support of Arabic calligraphy.
The ceremony took place on Dec. 22 at the National Museum in Riyadh in the presence of VIPs, government officials and other cultural figures of the Kingdom.
It was the culmination of the Saudi Ministry of Culture’s unique efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021.
As the only retail operator to participate in the campaign, the 24 stores in LuLu Hypermarket, Saudi Arabia successfully reimagined the flowing lines and rich historic imagery of Arabic calligraphy and aesthetics in specially designed artwork on all point of sale materials such as LuLu Shopping bags, reusable bags and delivery boxes.
“We are honored and proud of our meaningful participation in the Saudi Ministry of Culture’s unique efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021,” said Mohammed. “We believe that our efforts helped to reimagine the modern context and contemporary relevance of the timeless beauty of Arabic calligraphy in an everyday frame.”
LuLu’s initiative to support the ministry was part of the group’s commitment to promote local culture and community initiatives.
